Nautica Assistance: An Iconic New Headquarters in the Heart of Porto Cervo
The year 2025 isn't just a date on the Costa Smeralda's calendar; it marks the end of an era while simultaneously celebrating the perpetual magic of a fairytale born from the encounter between Sardinia's wild beauty and the enlightened vision of Prince Karim Aga Khan IV. His passing on February 4th of this year reawakened in many hearts the memory of an extraordinary love story, an indissoluble bond that transformed an untouched coast into an international icon of luxury and beauty.
In this historical scenario, steeped in a visionary legacy, Nautica Assistance, a crucial point of reference for the yachting world in Sardinia for nearly 25 years, embarks on a new and significant journey. Leaving its historic headquarters at the Old Pier in Porto Cervo, the superyacht assistance agency is moving to the very heart of where this myth was born: the Maison du Port. Just above and next to the famous Cafe du Port, still at the Old dock few steps away from its clients. 
The Fairytale of the Costa Smeralda: From Discovery to Myth
The history of the Costa Smeralda is rooted in the early 1960s when Prince Karim Aga Khan IV, drawn by the wild and pristine beauty of this stretch of the Sardinian coast, saw unique potential. Far from wanting to distort the landscape, his vision was to create high-quality tourism that respected and enhanced the natural essence of the territory. The Prince didn't aim to simply build a tourist resort, but to create an oasis of beauty and harmony, an exclusive refuge that integrated perfectly with the surrounding environment.
To realize this dream, the Aga Khan attracted internationally renowned architects, such as Savin Couëlle himself, Luigi Vietti, and Michele Busiri Vici, who were able to interpret his vision, giving life to a unique architectural style characterized by soft lines, natural materials like granite and wood, and meticulous attention to integrating buildings into the landscape. This development philosophy, focused on sustainability and respect for the environment, shaped the identity of the Costa Smeralda, making it a model of luxury tourism mindful of its precious natural setting.
This profound respect for the environment and harmony with the landscape finds significant resonance in the philosophy of Nautica Assistance, which for years has passionately pursued the Ocean Lovers project. This initiative demonstrates the agency's commitment to raising awareness in the yachting world about the fragility of the Sardinian marine ecosystem, promoting sustainable practices and the importance of environmental conservation.
Na's New Headquarters at Maison du Port
The Maison du Port is not just any building; it is the cornerstone, the very first piece of the Aga Khan's dream to transform the Costa Smeralda into an exclusive destination. Erected in the early 1960s based on the design of the talented architect Savin Couëlle, celebrated for his ability to blend architecture with the soul of the Mediterranean landscape, the Maison du Port represented the beginning of everything. From a humble fishing village, Porto Cervo began its metamorphosis into an international jewel, and the Maison du Port was its first, emblematic symbol.
Initially, this iconic building also housed the headquarters of the prestigious Yacht Club Costa Smeralda (YCCS), before the latter moved to a larger, more modern facility in 1977. Nautica Assistance's choice to establish itself precisely here is no coincidence; it's a homage to its roots, a way to strengthen an already solid bond with the very essence of the Costa Smeralda and its vocation for nautical excellence.
Porto Cervo, with its vibrant harbor boasting some of the world's most magnificent superyachts, remains an epicenter for the luxury yachting industry, a dynamic and constantly evolving environment in which Nautica Assistance operates with competence and professionalism. This move to the Maison du Port is perceived by the agency as a powerful reinforcement of its historical and emotional connection with this land.
Imagine the breathtaking view from the small, iconic balcony of the apartment housing the new office: a sparkling parade of megayachts, almost within reach. It will surely be a meeting place and inspiration for many captains, who will feel they are an integral part of the original history of the Costa Smeralda, breathing the pioneering atmosphere that animated the early years of this extraordinary project.
The office itself, welcoming and imbued with warmth, exudes history, beauty, class, and a timeless charm. Among its walls, one perceives a sense of continuity, a common thread linking the glorious past to the promising future of yachting in Costa Smeralda. The star-shaped window, iconic and recognizable from the port, will surely serve as a constant landmark for our clients.
And so, in the wake of Prince Karim Aga Khan IV's visionary foresight, Nautica Assistance continues its commitment to excellence in yachting, writing a new, significant chapter in its history in a place that saw a myth being born, the Maison du Port, the silent guardian of the Costa Smeralda fairytale.